Summer Clearance Sale - 70% off all trainers

Our Story

Hero & Sass offers you quality, colourful, comfortable fashion trainers, designed mindfully for you and your children.

Using the best quality responsibly sourced materials making our crafted high top and sneaker style trainers, available in both vegan & real leather, all carefully mostly handmade by small family run shoe manufacturers in Greece.

Hero & Sass was founded only last year when combining my Somerset life with young children and a freelance TV career proved to be too tricky.

I came up with the initial concept for Hero & Sass a couple of years ago after an unsuccessful search for some fashionable trainers for me and the kids. Having worked in TV and film production for 20 years, following an academic training in products and textile design, Hero & Sass builds on my experience while creating a better work/life balance for the three of us.

With a passion for colour and sparkle, yet a value for comfort and quality in footwear, I designed a pilot collection, bringing high tops and sneakers in both real and vegan leather to your door.

We hope you like Hero & Sass’ AW18 range and enjoy wearing them as much as we do, with respect, Karn

Our Philosophy

Our Philosophy follows the basic understanding that busy parenting shizzle requires added simplicity where possible.

Hero & Sass are mindful of sustainability and we value a shared consumer interest in the Buy Better, Buy less philosophy. We’re working on creating a collection service of your used but usable footwear to send to those in need. We’ll keep you posted.

We at Hero & Sass are aware how much faff there is to get you and your kids out of the door at times, so we have been mindfully designed with functional features to make sure that we design all our sneaks and high tops with easy on-ness / easy off-ness.

Benefits like strong velcro, long lasting plastic zips, stretchy laces for adjustable width, are all included with the user in mind, so you can balance on one leg, with a baby on your hip whilst you do your zips on your high tops up.

We honestly hope to minimise stress and time when doing the basic task of slipping on your and your little ones shoes.

We also believe that there is a place for quality real leather trainers as well as a demand for well made vegan leather alternative. Hero & Sass have decided to launch AW18 offering both of these available in either sneakers or high top styles.


Our Partnerships

Being a small start up business our partnerships are integral to the progression and success of Hero & Sass. We feel fortunate to have found our manufacturers in Greece. A country close to our hearts, having worked, travelled and holidayed in all parts of beautiful Greece frequently in the past. 

We have grown close to both the children’s and women’s factories, throughout the processes of development, samples and now currently offering our Autumn/Winter ranges. We are excited about the quality in craftsmanship that these well established family businesses can offer and proud to be working together with them.


Our Charity

For us at Hero & Sass partnering with an established and deserved charity has been intrinsic to the setting up of our small business. We chose this charity as mental health is close to our hearts and heads in the Hero and Sass family, we will proudly be donating 10% of all purchases to Young Minds.

Young Minds is the UK’s leading charity championing the mental health and emotional wellbeing of children and young people.

They exist so that young people have the strongest possible voice in improving their mental health. They strive to make sure everything, from Government policy to practice in schools and services, is driven by young people’s experiences and aspirations.

They support parents to help their children through difficult times, and equip professionals to provide the best possible support to the young people that they work with, and they empower young people to change their world.

Hero & Sass have called our % donation scheme #pairitforward, so with our pairs of trainers we can pay it forward, we have added our strip of colour, definition in the detail on the heel tab as our distinctive brand feature offering a fast of recognition to us #pairingitforward all together.